From Story to
Revenue

The foundation of every engagement. We start with a rigorous understanding of your market, your buyers, and your competitive position and build the narrative that connects your science to a commercial outcome. Our strategy work includes market research, brand development and positioning, competitive analysis, market intelligence reports, market entry strategy, messaging frameworks, and the commercial roadmap that connects all of it to your business goals. We operate in the diagnostics, medtech, and biotech markets every day. Our strategy reflects that depth.

Pitch-ready messaging and materials for founders raising capital. Pitch deck development and refinement. Executive summaries. VC and partner targeting with outreach strategy. Investor-facing positioning that communicates clinical utility, market opportunity, and commercial readiness in the language investors expect. Our CEO, Elizabeth Chabe, has served on the Maine Venture Fund board since 2018. HTG understands what investors need to see because we sit on the other side of that table. HTG clients have raised more than $1 billion in funding.

The work that sits closest to revenue. B2B sales training for science companies whose commercial teams need to sell technical products to technical buyers. Sales campaign support. Lead and account research. Persona development. CRM deployment and management. Conversion strategy. Lead nurture programs. We build the tools, the target lists, and the training that help your commercial team close, and we do it with an understanding of how diagnostics, medtech, and biotech buyers make purchasing decisions.

The rules for how companies get found have changed. Investors, buyers, and partners increasingly use AI tools to research markets, identify vendors, and evaluate companies. Your website and digital presence need to work for both traditional search engines and for the AI-driven recommendation and research platforms that are reshaping how decisions get made. We build websites that communicate scientific credibility and commercial clarity. We develop content strategies grounded in your buyers' search behavior. And we ensure your company is discoverable wherever your audience is looking, whether that's Google, an AI assistant, a trade publication, or a conference directory.

From multi-day scientific symposia and proprietary industry conferences to VIP dinners, focus groups, and executive roundtables. We manage the full scope: program development, speaker sourcing, logistics, on-site execution, and post-event content and reporting. We also provide complete trade show support: booth strategy, design, staffing, and lead capture. HTG produces the Advanced Lateral Flow Conference, one of the leading events in the IVD market. We tripled attendance over four years and manage it end to end, including event marketing, sponsorships, a startup competition, and networking events.

Content that earns the trust of a scientifically trained audience, written by people with science backgrounds. White papers, application notes, technical briefs, clinical evidence summaries, technology briefs, scientific posters, webinars, and web copy. Advertising and media campaigns built around the channels where diagnostics, medtech, and biotech buyers pay attention: trade publications, scientific platforms, and sector-specific media. Email marketing. PR. Product launch campaigns. Collateral and sales enablement materials: investor decks, sell sheets, brochures, packaging. Every piece of content is downstream of strategy and connected to a commercial objective.