01
Augment the Team
Add capacity and specialized expertise.
$21M
IN REVENUE FROM ONE CAMPAIGN
125+
SCIENCE COMPANIES SERVED
$1B+
RAISED WITH OUR SUPPORT
~12
CLIENTS PER YEAR, BY DESIGN
What We
Help You Do
Every engagement starts with a commercial problem. Here’s what our clients hire us to solve.
01 / 06
Get Your Story Right
Clarify the positioning, messaging, and commercial story your buyers, investors, partners, and other stakeholders need to understand.
02 / 06
Run or Strengthen Marketing
Bring us in alongside an established team, give us responsibility for the functions that need work, or have HTG operate most of marketing.
03 / 06
Strengthen Commercial Capability
Help commercial teams understand the market, reach the right buyers, and turn technical differentiation into a stronger commercial position.
04 / 06
Get Discovered
Make it easier for buyers, partners, investors, search engines, and AI-driven research tools to find and understand the company.
05 / 06
Produce Scientific Events
Use conferences and events to create meaningful commercial opportunities before, during, and after the event. End-to-end conference production, trade shows, VIP events, and symposia.
06 / 06
Raise Capital
Develop the positioning, market story, investor materials, and commercial evidence needed to communicate the opportunity clearly.
Who We Serve
We work in diagnostics, medtech, and biotech, and with the companies that serve them.
Marketing That
Keeps Up With the
Value Creation Plan
In PE-backed companies, marketing must support the commercial plan with the speed and accountability the company's growth objectives require.
HTG can work alongside the existing team, take responsibility for specific marketing functions, or operate most of marketing. We also support post-acquisition marketing integration, measurement and reporting, and the information management and boards need to understand what marketing is producing.
02
Own Specific Functions
Take responsibility for the areas that need stronger execution.
03
Run Most of Marketing
Operate the function with company leadership setting commercial priorities and appropriate approvals.
How
We Work
We work as an embedded partner for companies with ongoing commercial and marketing needs. The engagement structure adapts to where you are. The depth doesn't.
Our Preferred Model
Retainer
A 12-month engagement at a fixed monthly rate. We operate as an embedded extension of your commercial and marketing function. We know your science, your market, your competitors, and your goals. We build on that knowledge month over month. The briefs get shorter. The strategy gets sharper. Momentum builds. Retainer clients see better outcomes across the board. We're transparent about this because it's the most useful thing we can tell you before you decide how to engage.
Fixed Fee, Defined Scope
Projects
Some engagements have a clear beginning and end: a market entry strategy, a scientific conference, a product launch, a pitch deck, sales team training, a competitive intelligence report. We scope it, price it, and deliver it. Projects are also a natural first step for companies that want to see how we work before committing to a longer engagement.
Building your commercial story from the ground up?
Our Commercial Readiness Sprints are 30- to 60-day fixed-fee engagements designed for early-stage founders.
Commercial
Readiness Sprints
You're pre-commercial, pre-Series A, or somewhere in between. Your science is solid. Your commercial story isn't landing yet.
Our Commercial Readiness Sprints are 30- to 60-day engagements that get your positioning, messaging, and investor-facing assets where they need to be. All are fixed fee, senior-led, and include direct access to Elizabeth Chabe, HTG CEO and the bestselling author of The Giant's Ladder: The Science Professional's Blueprint for Marketing Success.
[01]
Messaging
Ready Sprint
30 DAYS
$6,000
Investor-ready messaging, a core strategic asset, and a written brief with next steps.
[02]
Pitch
Ready Sprint
45 DAYS
$10,000
Everything in Messaging Ready, plus a fully refined investor pitch deck and a curated VC targeting list with outreach strategy.
[03]
Investor
Ready Sprint
60 DAYS
$15,000
Everything in Pitch Ready, plus an expanded VC and partner targeting plan and a founder-ready channel and marketing plan.
All Sprints include a direct strategy session with Elizabeth Chabe, CEO of High Touch Group and bestselling author of The Giant's Ladder.
Meet Elizabeth Chabe,
HTG CEO
Elizabeth Chabe (MBA) is the founder and CEO of High Touch Group and the author of The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success. She has spent her career at the intersection of science and commercial strategy, working with diagnostics and medtech founders, advising VC firms, and consulting for national health agencies. Since 2018, she has served as a governor-appointed director of the Maine Venture Fund, where she advises portfolio companies and helps direct strategic investments.
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