Promotion & Advertising

Scientists and engineers: focus on your work, not advertising.

High Touch Group builds advertising and promotion strategies that demonstrate value, generate leads, and drive revenue for science, engineering, and technology-focused companies.

Our recommended media buys are tailored to make sense for your market, budget, and stage of growth. Each plan has specific, customized goals. Our process involves a full evaluation of your market so your budget is spent generating leads, driving revenue, and reaching the customers that make a difference.

High Touch Group ad and promotion strategies include a mix of social media, email marketing, PPC, search engine advertising, sponsorships, and print and digital ad placements for a targeted approach that gets results. Progress is measured with KPIs and reported back to you.

High Touch Group builds advertising and promotion strategies that demonstrate value, generate leads, and drive revenue for science, engineering, and technology-focused companies.

Social Media Marketing

Connect with the audiences you want on today's social channels.

High Touch Group creates customized social media marketing programs to connect with the audiences you want—those most likely to create new business.

LinkedIn? Facebook? Instagram? Clubhouse? We develop content and post it for you. We recommend the channels you should be on, which of your audiences you're targeting on each platform, and your primary messages. All you have to do is approve a strategy-based editorial calendar once a month (and maybe sit for a photo or an interview once in a while).

Once the plan is running, we manage and monitor performance and push harder on the things that work. A social media marketing program that connects can generate leads, drive revenue, and get results.

Search Advertising (PPC)

Jump-start your search result position to the top of the page.

High Touch Group develops pay-per-click strategies based on the keywords you wish you ranked for today. Even new businesses can stand out from the competition with a carefully crafted PPC campaign.

Our team measures cost, sales, views, click throughs, visitors, and other factors to develop PPC campaigns to meet your goals. We carefully monitor the progress of the program, the number of quality leads coming in, and adjust the program for better response. We generate KPIs and report back so you understand how your campaign performs.

A methodical search engine marketing strategy can put your business front and center.

Print and Digital Advertising

Connect your products with your target market's desires.

High Touch Group integrates print and digital display advertising with clients' media plans, industry associations, and event strategies for the year.

Print and display ads can bring in new business, support existing campaigns, or announce new ones, but they must connect with your target market's desires. Our designers and Ph.D.-level copywriters develop the ads in line with your marketing strategy and handle the submissions per the art requirements.

For digital display ads, High Touch Group tests, tracks, and adjusts to deliver a cohesive message that appeals to customers looking for products and services like yours.

Email Marketing

Increase conversions, generate leads, and drive revenue.

Email's not dead, but it involves much more than a monthly newsletter. Based on your marketing strategy and overall goals, High Touch Group develops segmented, targeted email campaigns that deliver. This might include one-off customer emails, nurture or drip campaigns to generate leads, and newsletters and promotions to keep your business in the front of your prospects' minds.

For clients that operate an ecommerce store, we develop customer communications and integrate best practices like "abandoned cart" emails and updates to inform customers at each stage of the transaction life cycle from account setup to delivery.

Don’t waste time and money on irregular email marketing campaigns with minimal response rates. High Touch Group creates email marketing programs that get results.

New Account Welcome Emails
Newsletter Signup Confirmation Emails
Form Submission Confirmation Emails
Sales Confirmation Emails
Content Share Emails
"Forgotten Password" Emails

Public Relations

Garner word-of-mouth attention for your brand.

High Touch Group gets attention for science, engineering, and technology-focused companies that are out of "stealth mode."

This includes strategic awareness-building programs, thought leadership positioning, and ongoing backlink strategies for serious SEO gains.

High Touch Group has secured placements for clients in outlets ranging from trade and local media to major international outlets like the New York Times, CBS Evening News, CNBC, and more.