Lead Generation

Increase your sales leads. Hasten them through the sales funnel.

We help sales teams increase the number of qualified leads they receive and improve the chances they get only the warmest and most valuable prospects.

Lead generation isn’t an isolated activity. It intersects with the larger marketing strategy, including events, content strategy, social marketing, media relations, and advertising.

Marketing works best when its goals are aligned with the sales team. We collaborate with sales to develop lead generation and life cycle management strategies that work.

We help sales teams increase the number of qualified leads they receive and improve the chances they get only the warmest and most valuable prospects.

Lead generation isn’t an isolated activity. It intersects with the larger marketing strategy, including events, content strategy, social marketing, media relations, and advertising.

Marketing works best when its goals are aligned with the sales team. We collaborate with sales to develop lead generation and life cycle management strategies that work.

Lead Enrichment and Nurture

Enrich lead quantity and quality, establish nurture programs, and more.

Once a marketing strategy starts bearing fruit and a company has more leads, not all of them are worthy of direct sales outreach. High Touch Group develops programs to enrich lead quantity and quality, develop a lead life cycle, and establish lead nurture programs.

Some of the questions we consider in a lead generation campaign are:

What is the best method to use?
Where do we capture them?
When does the popup or other tool appear?
When do we offer downloads or other incentive?

Sales teams become more effective and efficient with High Touch Group's strategic ongoing lead generation strategies.

CRM Management & Optimization

Use your CRM to its maximum potential.

If you have a customer relationship manager (CRM), you know what it is: a database of customer and prospect information you can use to close sales and retain customers.

Do you use your CRM to its maximum potential? Some studies have shown that up to 66% of CRM users get little to no benefit from it. It’s not easy to make sales when you don't have a clear picture of your customers (or if poor organization causes you to overlook or forget them altogether).

High Touch Group helps companies manage and optimize their CRM use, including regular data audits, "clean data" protocol creation, contact segmentation, automation, and more.