BOSTON, Mass.—High Touch Group is proud to announce that CEO Elizabeth Chabe, a leader in science marketing, will be releasing her highly anticipated book, The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success, on January 23, 2024. This essential guide provides a practical toolkit for scientists, engineers, and science professionals who are new to marketing and looking to elevate their innovations to market-leading success.
Leveraging over two decades of experience helping scientific and technical innovations gain commercial recognition, Chabe’s new book fills a vital gap for professionals transitioning into marketing roles. It offers actionable strategies that simplify complex marketing concepts, making it easier for science entrepreneurs and technical teams to build strong marketing foundations for their products and services.
“High Touch Group is all about empowering scientists and engineers to succeed in competitive markets,” said Chabe. “With The Giant’s Ladder, I’m excited to share the exact strategies I’ve used to help our clients break through the noise and gain the recognition they deserve. This book offers a comprehensive roadmap for anyone new to science marketing and will be invaluable for organizations at all stages of growth.”
Key Features of The Giant’s Ladder:
- Taking the First Step: Insights and planning for science marketing.
- From Product to Narrative: Storytelling techniques that transform technical products into compelling market propositions.
- Blueprints for Success: Building effective, long-term marketing strategies for scientific innovations.
- Big Ideas: Creative marketing tactics designed specifically for the science and technology sectors.
- Channel Tactics: How to maximize engagement through media channels.
- Data-Driven Decisions: Using analytics to inform marketing strategies and measure success.
The Giant’s Ladder will be available in paperback, e-book, and audio book editions on Amazon.com, Barnes & Noble, and wherever books are sold. Bulk purchases will be available at ElizabethChabe.com.
About Elizabeth Chabe
As the CEO of High Touch Group, Elizabeth Chabe has been instrumental in positioning science and technology companies at the forefront of their industries. Under her leadership, High Touch Group has worked with some of the most innovative companies in biotech, diagnostics, aerospace, and advanced manufacturing, providing marketing strategies that drive commercial success. Chabe’s work has been featured in major publications such as The New York Times, Popular Science, and Fast Company.
For more information on The Giant’s Ladder, or to schedule an interview with Elizabeth Chabe, please contact:
Nhi Ngo, Publicist
inquiries@elizabethchabe.com
High Touch Group specializes in crafting marketing strategies for science and engineering organizations, helping them achieve visibility and success in competitive industries. Visit High Touch Group for more information.
