Your Buyers Are Asking AI.
Are You The Answer?
A GEO/AIO Audit tells you exactly how ChatGPT, Perplexity, Gemini, and Google’s AI Overviews describe your company, your science, and your competitors. Then we fix what’s broken.
The Discovery
Problem No One’s
Watching
Investors, buyers, and partners don’t start with your website anymore. They start with a prompt: “best point-of-care assay for X,” “who are the leading CDMOs in cell therapy,” “compare these three diagnostics companies.” An AI model answers, and that answer is only as good as what it can find and trust about you. If your science is buried in a PDF or a competitor’s content is easier to parse, you don’t get mentioned. You don’t know it’s happening, because there’s no dashboard for it yet.
This is the same shift that made SEO essential twenty years ago, except faster, and most science companies haven’t touched it.
What GEO/AIO Means
GEO
Generative Engine Optimization
The practice of structuring your content so AI models can find it and cite it correctly.
AIO
AI Optimization
The broader discipline: making sure your entire digital presence, website, technical content, press coverage, third-party mentions, is legible and trustworthy to the systems now doing research on your buyers’ behalf.
Traditional SEO still matters. It’s no longer the whole picture.
The Audit
We query the major AI platforms the way your buyers, investors, and partners do, using the real questions asked in your category, and document what comes back. The audit covers:
01 / 06
Current AI Descriptions
How AI platforms describe your company today, and how accurately.
02 / 06
Category Visibility
Whether you’re mentioned at all in category, comparison, and “best of” style queries.
03 / 06
Competitor Displacement
Where competitors are showing up instead of you, and why.
04 / 06
Parsing Blockers
What’s blocking AI systems from parsing your site and technical content correctly.
05 / 06
Third-Party Coverage Gaps
Gaps in third-party coverage, trade press, and citations that AI models weight heavily.
06 / 06
Prioritized Findings
A scored, prioritized breakdown of what’s fixable now versus what requires a longer build.
You get a written report. No jargon, no black box.
Just what the models see and why.
The Solutioning
An audit tells you what’s wrong. Solutioning fixes it. Depending on what the audit surfaces, this can include restructuring website content and technical pages so they’re legible to AI crawlers, rewriting core messaging so your positioning is unambiguous enough for a model to summarize correctly, building the structured data and technical content assets AI platforms pull from, and closing third-party coverage gaps through trade press and citation-worthy content. We prioritize the fixes that move the needle fastest, then build toward the rest.
It’s the same strategy-first approach we bring to every engagement, applied to a new set of discovery channels.
Who This Is For
[01]
Pre-commercial and early-stage companies
Getting your story right before investors and partners start asking AI tools to vet you.
[02]
Commercial-stage companies
Making sure buyers researching lab systems, devices, or contract services find accurate, current information about you instead of an outdated page or a competitor’s content.
[03]
Established companies with internal marketing teams
A specialized audit your team likely hasn’t run yet, because almost no one has. We hand you a clear, prioritized report your team can act on, or we execute the fixes ourselves.
How This Fits Into
Our Work
The GEO/AIO Audit is available as a standalone project with a fixed fee and a defined scope. Solutioning work that follows is scoped separately based on what the audit finds. For retainer clients, GEO/AIO monitoring and ongoing optimization can be built directly into the engagement, since AI search results shift as models update and competitors catch on.
Not sure if this is the right starting point?
Contact UsWhy HTG
Most agencies running “AI search optimization” right now are SEO shops bolting a new term onto an old service. We start from the same place we start everything: understanding your science and how your specific buyers make decisions. An AI model’s answer about a lateral flow assay or a surgical device needs source material accurate enough to survive regulatory scrutiny and clear enough for a model to summarize correctly. That’s a content problem and a strategy problem before it’s a technical one. We’ve solved that problem for diagnostics, medtech, and biotech companies for years. This is the newest channel it needs to reach.