Question 1

What is a retainer engagement?

Accepted Answer

A retainer engagement is an ongoing monthly relationship where High Touch Group provides continuous strategic and marketing support. Unlike a fixed-scope sprint, a retainer is structured around evolving priorities — ideal for companies that need sustained commercial momentum after an initial sprint or as a long-term growth partner.

Question 2

How long does a typical project take?

Accepted Answer

Sprints run 30–60 days depending on the tier selected. Retainer engagements are ongoing and typically begin with a minimum 3-month commitment to allow enough time to build and measure commercial traction.

Question 3

What is the difference between a sprint and a retainer?

Accepted Answer

A sprint is a fixed-fee, fixed-scope engagement designed to produce a specific commercial deliverable — such as a messaging framework, pitch deck, or go-to-market plan — within 30 to 60 days. A retainer is an ongoing engagement providing continuous strategic support, execution, and iteration on a monthly basis.

Question 4

How do I know which model is right for my company?

Accepted Answer

If you need a specific deliverable quickly — such as preparing for a fundraise or product launch — a sprint is the right fit. If you need ongoing commercial support, strategic guidance across multiple workstreams, or are past the initial build phase and focused on execution, a retainer is the better choice. HTG can help you assess which model fits your current stage.

Resources

High Touch Group CEO Elizabeth Chabe’s The Giant’s Ladder Achieves Amazon Bestseller Status

High Touch Group CEO Announces Release of Science Marketing Book, The Giant’s Ladder

Breakthrough in Nuclear Fusion Power: How the National Ignition Facility achieved fusion energy breakeven

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