Question 1

What is a retainer engagement?

Accepted Answer

A retainer engagement is an ongoing monthly relationship where High Touch Group provides continuous strategic and marketing support. Unlike a fixed-scope sprint, a retainer is structured around evolving priorities — ideal for companies that need sustained commercial momentum after an initial sprint or as a long-term growth partner.

Question 2

How long does a typical project take?

Accepted Answer

Sprints run 30–60 days depending on the tier selected. Retainer engagements are ongoing and typically begin with a minimum 3-month commitment to allow enough time to build and measure commercial traction.

Question 3

What is the difference between a sprint and a retainer?

Accepted Answer

A sprint is a fixed-fee, fixed-scope engagement designed to produce a specific commercial deliverable — such as a messaging framework, pitch deck, or go-to-market plan — within 30 to 60 days. A retainer is an ongoing engagement providing continuous strategic support, execution, and iteration on a monthly basis.

Question 4

How do I know which model is right for my company?

Accepted Answer

If you need a specific deliverable quickly — such as preparing for a fundraise or product launch — a sprint is the right fit. If you need ongoing commercial support, strategic guidance across multiple workstreams, or are past the initial build phase and focused on execution, a retainer is the better choice. HTG can help you assess which model fits your current stage.

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