Question 1

What is a retainer engagement?

Accepted Answer

A retainer engagement is an ongoing monthly relationship where High Touch Group provides continuous strategic and marketing support. Unlike a fixed-scope sprint, a retainer is structured around evolving priorities — ideal for companies that need sustained commercial momentum after an initial sprint or as a long-term growth partner.

Question 2

How long does a typical project take?

Accepted Answer

Sprints run 30–60 days depending on the tier selected. Retainer engagements are ongoing and typically begin with a minimum 3-month commitment to allow enough time to build and measure commercial traction.

Question 3

What is the difference between a sprint and a retainer?

Accepted Answer

A sprint is a fixed-fee, fixed-scope engagement designed to produce a specific commercial deliverable — such as a messaging framework, pitch deck, or go-to-market plan — within 30 to 60 days. A retainer is an ongoing engagement providing continuous strategic support, execution, and iteration on a monthly basis.

Question 4

How do I know which model is right for my company?

Accepted Answer

If you need a specific deliverable quickly — such as preparing for a fundraise or product launch — a sprint is the right fit. If you need ongoing commercial support, strategic guidance across multiple workstreams, or are past the initial build phase and focused on execution, a retainer is the better choice. HTG can help you assess which model fits your current stage.

Resources

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Cybersecurity in Science Marketing: Protecting Your Digital Assets

Science Marketing and Science Podcasts: How to Use Audio Content to Reach Niche Technical Audiences

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The Problem with Traditional SEO and PPC for Science and Engineering Companies (and What to Do About It)

Why Working with a Science Marketing Agency is a Game-Changer for Scientific Organizations

How to Use Testimonials, Data, and Other Proof Points to Strengthen Science Marketing Claims

Maximizing the ROI of Your Healthcare Tradeshow Investment

AI in Drug Discovery: Speeding Up the Race for Cures

Using Editorial Calendars to Enhance Engagement in Science Marketing

Five Ways Bioelectronics Improve Quality of Life for Patients with Chronic Diseases

Five Recent Breakthroughs in HIV Research

Five Best Practices for Communicating Science Through Social Media

Science Professionals: 5 Tips to Prepare for Your Podcast Interview

Robots-as-a-Service: A Game-Changer for Small Manufacturers

ROBOTS IN SPACE: Advances in the Final Frontier

Developments in Nuclear Fusion (and What They Mean for Humans)

ARPA-H: The Idea Behind the New US Health Agency

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